Online shopping is essentially revolving around mobiles nowadays.

That raises the question:

How’s your mobile conversion coming along compared to your desktop conversions?

If not, then this post is for you.

Below are the top 5 tips to optimize your website’s conversion rates:

1. Optimize The Loading Speed Of Your Website

Slow loadings speeds make people click away.

According to a study, 53% of users exit if a mobile website requires over 3 seconds to load.

Mobile websites loading within 5 seconds or less make 2X the revenue from mobile advertisements compared to those that take longer.

That’s how crucial mobile loading time is.

So put it in the forefront of your attention.

2. Accept Digital Wallets

To optimize mobile conversions, add digital wallets like PayPal, Apple Pay, or Amazon Pay into your store.

According to a study by Baymard Institue, 19% of shoppers abandon carts due to security concerns over providing payment information.

Mobile wallets can help you overcome this.

3. Use A Responsive Design

If your mobile website is unresponsive and poorly designed, it damages your credibility and trustworthiness.

It gives the impression that you’re not an expert at what you’re doing.

Consequently, cutting down your mobile conversions.

So get a clean and responsive website that positions you as an expert.

4. Improve Navigation

Make sure mobile users can navigate through your website with the least effort and find what they’re seeking.

Organize all your page elements in smooth order.

It’ll help users surf through effortlessly and systematically.

Ensure your images are showcased clearly alongside pricing information.

5. Eliminate Autoplay Videos and Pop-Ups

In terms of mobile use, pop-ups can be intrusive and cover what users are trying to see.

Giving birth to higher bounce rates and worse conversions.

So, eliminate the use of pop-ups, animations, or videos you may have now.

It can result in higher conversion rates.

Lastly, remember, an excellent user experience does a perfect job of ramping up your conversions and that’s what eCommerce is all about today.