In eCommerce, it’s all about converting potential customers into customers.

However, not all businesses can do that very well.

In fact, some even report awful conversion rates.

To help you with that, here are 10 reasons why your eCommerce business might be losing out on conversions:

1. You Are Not Using CTAs (Call-To-Actions)

Sometimes, potential customers just need a quick reminder to go through the purchase.

Be clear in your CTAs, don’t come off overly salesy (super important).

Focus on the benefits of your product when you ask people to buy it.

However, don’t try to pound it down their throats.

Again, keeping it not saley is vital.

2. The Buying Process Is Too Complicated

According to data, about 70% of users abandon a purchase because of a complicated buying process.

And having to create an account is a big reason for that complexity.

People don’t want to waste time and effort registering an account on your website.

They would rather find another store to purchase from.

So it’s important that you have guest logins and eliminate this problem once and for all.

Also, don’t try to collect personal details from the customers because it puts them off.

3. Customers Aren’t Getting Their Questions Answered

Digital shopping can be difficult.

Especially if a potential customer faces an issue with no solutions.

It’s one of the biggest downsides of digital shopping because there is no one to help solve your problem, unlike in real-life stores where salespeople guide you.

You can battle this issue by keeping a detailed FAQ (frequently asked question) section.

Another excellent option is to have a live chat feature to offer visitors answers on the spot without picking up the phone or reading through the FAQ section.

4. Potential Customers Can’t Find What They Need

It’s one of the major reasons behind poor conversions.

So offer a search feature where customers can filter products based on gender, price, size, and so on.

People do online shopping because of ease.

And if they can’t find the products they’re looking for easily, they’ll abandon the purchase.

5. Customers Think Your Website Has Security Issues

To purchase something, customers have to share personal information like credit card numbers, names, and addresses.

A lot of people aren’t comfortable providing such information on the Internet because of the fear of data breaches.

So ensure you make your website secure, as well as mark your site secure in front of the potential customers.

To do those, you can:

● Use 3rd party trusted payment processors

● Use ‘SSL’ / ‘HTTPS://’ on your website

● Clearly mention that your site is secure on all pages

6. You’re Targeting The Wrong Audience

You’ll keep facing low conversions if you’re not targeting the people who genuinely want to purchase your product.

So it’s important to know your demographics -- the target audience’s age, gender, location, taste, income level -- for decent conversion rates.

Then adjust your offer, messaging, and marketing to that.,

Rather than just batching, blasting, and praying someone makes a purchase.

7. You’re Not Serving Mobile Users

Did you know the number of purchases made on mobile devices went up by 65% from 2015 to 2016?

This means you must have a cross-device marketing strategy and smartphone-optimized eCommerce business to bring customers and retain them.

Regardless of where they’re browsing or buying.

Here are some quick tips on optimizing your website for mobile users:

● Use a responsive website theme

● Optimize your website for the best speed

● Create a mobile app

● Eliminate pop-ups from your website

8. You Don’t Have Decent Product Images

In eCommerce shops, images have a pivotal role in conversions.

The more appealing your images, the more your pages would convert.

Step away from tiny, grainy, poor-quality images.

Focus on big, clear, and catchy images to help conversions.

9. Your Copy Isn’t Very Compelling

For the best conversion, your copy must be:

● Informative

● Well-written

● Error-free

● Persuasive

● Descriptive

● Emotional

Persuasion is particularly important.

Your copy should also comprise powerful words to trigger emotions that compel prospects to take action.

10. You’re Not Sending Abandoned Cart Emails

By not sending abandoned cart emails, you’re leaving a lot of money on the table.

On the opposite, if you send one within the 1st hour after the abandonment, you can compel prospects to buy.

An idea abandonment sequence should have 3 emails:

- First, sent within 1 hour, to overcome any technical problems that got in the way

- Second, sent within 24 hours, to warn prospects that the cart would expire

- Third, sent within 48 hours, offering an incentive for making the purchase

There you have it -- top 10 reasons why your eCommerce conversions are poor.

Fix them all up and I promise that your bottom line will blow up.

In eCommerce, it’s all about converting potential customers into customers.

However, not all businesses can do that very well.

In fact, some even report awful conversion rates.

To help you with that, here are 10 reasons why your eCommerce business might be losing out on conversions:

1. You Are Not Using CTAs (Call-To-Actions)

Sometimes, potential customers just need a quick reminder to go through the purchase.

Be clear in your CTAs, don’t come off overly salesy (super important).

Focus on the benefits of your product when you ask people to buy it.

However, don’t try to pound it down their throats.

Again, keeping it not salesy is vital.

2. The Buying Process Is Too Complicated

According to data, about 70% of users abandon a purchase because of a complicated buying process.

And having to create an account is a big reason for that complexity.

People don’t want to waste time and effort registering an account on your website.

They would rather find another store to purchase from.

So it’s important that you have guest logins and eliminate this problem once and for all.

Also, don’t try to collect personal details from the customers because it puts them off.

3. Customers Aren’t Getting Their Questions Answered

Digital shopping can be difficult.

Especially if a potential customer faces an issue with no solutions.

It’s one of the biggest downsides of digital shopping because there is no one to help solve your problem, unlike in real-life stores where salespeople guide you.

You can battle this issue by keeping a detailed FAQ (frequently asked question) section.

Another excellent option is to have a live chat feature to offer visitors answers on the spot without picking up the phone or reading through the FAQ section.

4. Potential Customers Can’t Find What They Need

It’s one of the major reasons behind poor conversions.

So offer a search feature where customers can filter products based on gender, price, size, and so on.

People do online shopping because of ease.

And if they can’t find the products they’re looking for easily, they’ll abandon the purchase.

5. Customers Think Your Website Has Security Issues

To purchase something, customers have to share personal information like credit card numbers, names, and addresses.

A lot of people aren’t comfortable providing such information on the Internet because of the fear of data breaches.

So ensure you make your website secure, as well as mark your site secure in front of the potential customers.

To do those, you can:

● Use 3rd party trusted payment processors

● Use ‘SSL’ / ‘HTTPS://’ on your website

● Clearly mention that your site is secure on all pages

6. You’re Targeting The Wrong Audience

You’ll keep facing low conversions if you’re not targeting the people who genuinely want to purchase your product.

So it’s important to know your demographics -- the target audience’s age, gender, location, taste, income level -- for decent conversion rates.

Then adjust your offer, messaging, and marketing to that.,

Rather than just batching, blasting, and praying someone makes a purchase.

7. You’re Not Serving Mobile Users

Did you know the number of purchases made on mobile devices went up by 65% from 2015 to 2016?

Which means you must have a cross-device marketing strategy and smartphone-optimized eCommerce business to bring customers and retain them.

Regardless of where they’re browsing or buying.

Here are some quick tips on optimizing your website for mobile users:

● Use a responsive website theme

● Optimize your website for the best speed

● Create a mobile app

● Eliminate pop-ups from your website

8. You Don’t Have Decent Product Images

In eCommerce shops, images have a pivotal role in conversions.

The more appealing your images, the more your pages would convert.

Step away from tiny, grainy, poor-quality images.

Focus on big, clear, and catchy images to help conversions.

9. Your Copy Isn’t Very Compelling

For the best conversion, your copy must be:

● Informative

● Well-written

● Error-free

● Persuasive

● Descriptive

● Emotional

Persuasion is particularly important.

Your copy should also comprise powerful words to trigger emotions that compel prospects to take action.

10. You’re Not Sending Abandoned Cart Emails

By not sending abandoned cart emails, you’re leaving a lot of money on the table.

On the opposite, if you send one within the 1st hour after the abandonment, you can compel prospects to buy.

An idea abandonment sequence should have 3 emails:

- First, sent within 1 hour, to overcome any technical problems that got in the way

- Second, sent within 24 hours, to warn prospects that the cart would expire

- Third, sent within 48 hours, offering an incentive for making the purchase

There you have it -- top 10 reasons why your eCommerce conversions are poor.

Fix them all up and I promise that your bottom line will blow up.